Retail Solutions

In an increasingly fragmented retail environment, marketers are faced with shorter deadlines, aggressive competition from other retailers, and more savvy buyers.

As your business continues to grow, so too do the demands on your costs and resources. 

PMP Digital can help your organisation to better manage the catalogue and campaign production process to increase speed to market, whilst maintaining cost effectiveness.

We offer a range of unique production and workflow solutions, many of which are currently utilised by some of Australia's leading retailers, including The Good Guys and Big W:

Common Challenges

How can you effectively manage thousands of SKUs and product images across your organisation?

 

With thousands of SKUs for each product range, retailers need to maintain a multitude of imagery. Choosing the wrong one can result in rework, delays and even product recalls.

PMP Digital's private asset management systems store client images in one centralised location, in a consistent and professional standard. This allows you to control your product image requirements and ensure the right one is used every time.

Our asset management systems are so clever that they can even repurpose images to suit your chosen medium – whether it be jpeg, eps or gif, in high and low resolution.

How can you streamline, manage and automate your product, content and offers across multiple channels?

 

Campaign management across multiple channels is made easy with our automated workflow solutions. Marketing, merchandisers and legal teams can collaborate seamlessly and cohesively via one intelligent system, DMarketer.

This centralised system allows companies to manage marketing workflow, image libraries, content briefing and collaboration, production automation, approvals and multi-channel publishing.

How can you cost effectively manage peak production times whilst maintaining brand consistency and speed to market?

 
The Good Guys

PMP Digital helped The Good Guys to streamline their production processes to produce 35% more jobs – faster and more cost effectively. Learn more

 

PMP Digital have a dedicated team of skilled resources located at The Good Guys, who work as a part of their team to service creative, production and premedia requirements.

This enables The Good Guys team to work in close alignment with our production department to efficiently and effectively manage briefs, approval times and last minute changes.

By applying an onsite model at your business, you will have all the benefits of an in-house production team, without the associated costs. It removes staff management and infrastructure costs to allow you to better plan and manage your workload to meet deadlines.

Do you have a large network of stores or franchises who manage their own artwork requirements?

 

PMP Digital can work with you to develop a range of tailored templates to satisfy your local area marketing needs. The templates can be used to support business growth across your networks ensuring consistency of creative.

Stores have access to the templates via an online portal which can be used to localise content, while head office maintains control of creative and brand guidelines.

Do you need to rapidly shoot multiple product images in time for catalogue production deadlines?

 

PMP Digital, through Dimension Studios, provide photographic services for high-scale retail catalogue production through our large network of studios across Australia.

We regularly work with leading retailers to shoot marketing campaigns within tight timelines - without compromising quality or creativity.

Our team can also retouch, contour and prepare computer generated imagery (CGI) to ensure high quality image reproduction and colour integrity from catalogue to catalogue.

How can you better manage brand and colour guidelines?

 

PMP Digital helps protect your brand by utilising sophisticated colour management techniques to ensure accuracy and consistency of colour reproduction for desired communication channels, including a range of print, digital and web applications.

This is achieved through specialised colour profiling and press fingerprinting techniques which are applied to deliver ISO colour standards, 3DAPv3 verification and accurate representation of print ready files.

 

Please contact us to discuss Retail Solutions for your business